Web 2.0 and Yaika!

I thought I'd introduce the ideas of Web 2.0 and tell you how it's relevant to Yaika!

The term Web 2.0 was coined in 2004. It doesn't necessarily mean that there were any significant technological innovations (those come along on a daily basis), it means that developers and users have found new ways to use the possibilities that the Internet offers us.

Until now, the content on websites was generated by major corporations and enterprises. With the coming of Web 2.0, that is changing. Now the users are making all the content and there's a lot of it. Websites like Blogspot ja Flickr became more and more popular because of their easy to use interfaces and publishing capabilities. Yaika! has the same main principle - easy-to-use interface and we've even taken it a step further, people can now do live broadcasts of their lives.

Another good example of how Web 2.0 works is Wikipedia. Having articles in almost every language in use today, it's one the most broadly used encyclopedias in the world. Following the Web 2.0 principle, the users themselves can write articles on any subject they can think of (providing it's factually correct). There's a behind-the-scenes team of scholars who constantly verify the uploaded information.

The biggest pros of the Web 2.0 concept are constantly improving usability and the vast amount of creators/readers of content. This is a very nice opportunity to show yourself (or your product) to potentially the whole world, voice your opinion and whatever you imagine.