Thursday, August 21, 2008

Yaika! for new bands

I've noticed that in the last few years playing an instrument (mostly the guitar) and forming a band has become an immensely popular activity. Being in one myself, I'm somewhat familiar with the scene. Most of these bands come together just to spend some time with friends and play a few cool tunes, but there's a large amount of musicians out there, who are seriously trying to become known. This text is mainly meant for the latter :)

I'm sure there are a lot of very talented young people in many of those bands, but the problem is, they're not getting enough exposure. This is mainly because of the nonexistent fanbase. But to gain fans, you must perform to a wider audience. You can always try and go to concerts and music festivals, but that's usually quite difficult for a new band. Where else can you find huge amounts of people? That's right, the Internet.

As I've written before, it's incredibly easy to broadcast anything using Yaika! You might think that the onboard microphone of the camera won't have the needed sound quality, but I suggest you use an external sound source. The best way would be to run a cable from the mixer straight to the computer. I'm hoping every decent band practice place has a soundboard.

Now all you have to do is tell all your friends about the upcoming online performance and provide them with a link. If the music is good, the people will come, because word-of-mouth is one of th most powerful marketing tools. You can always record those very performances so everyone could enjoy them on their own time.

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