This weekend the first ever nighttime Formula One event took place in Singapore. It was a large-scale and costly undertaking, but it was a success. The event was truly impressive.
The whole track was covered with high-power lights, which were then doubled in case of emergencies. When you're plowing through a city doing 300 km/h, then it's save to assume it wouldn't be much fun when you'd suddenly be surrounded by total darkness. Formula One cars don't have headlights, you know. The viewers were able to see some spectacular views thanks to the shots filmed from the helicopter.
FIA (F1 executive company) has made a five-year contract with Singapore, which means we'll be able to see more of these nighttime races. It's quite exciting to observe.
The race that just took place is a great example of how networks have to come up with new and exciting ways to keep the audiences on their toes. The emphasis in this business is on new ideas and innovation. Yaika!, too, offers a whole new viewpoint on how to look at entertainment as such. We allow you to create your own content and then easily share that content with others.
Sunday, September 28, 2008
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